What Happens Behind the Scenes in Digital Marketing?

Welcome back to our ongoing series of conversations between influential bloggers from a range of fields, and experts from Adobe.

Our featured blogger is Abi King (AK). In 2007, after five and a half years as a hospital doctor, Abi decided to follow her dream of becoming a writer, and Inside the Travel Lab was born. She spoke to Adobe’s Michael Plimsoll, Industry Marketing Director.