Targeting European Markets with Adobe Primetime

Beet.TV interviews Adobe's Mouna Roger, business development manager in France, at MIPTV 2013 on the launch of Adobe Primetime and plans to rollout this "TV Everywhere" platform in both U.S. and global markets. Hear what Mouna has to say about the growing importance of second screen services in Europe and how media companies are looking for partners to assist them with creation, monetization and protection of video content as they expand reach across additional devices.