Seminar: Unmasking the impact of brand marketing in a multi-channel world

Jamie Brighton, Head of Strategic Marketing at Adobe, hosts this Digital Journey breakfast seminar on the impact of multi-channel marketing for brands.

Marc Blinder, Director of Social Marketing at Adobe, talks us through the challenge of tracking marketing spend with a study carried out with data by Marks and Spencer.

We end with a demo of our marketing solutions with an end-to-end marketing scenario from Meghan Falter.