How TV Ads during Sporting Events Affect Behavior Online - Adobe Digital Index

The Adobe Digital Index team analyzed 1.4 billion video views during the 10 biggest sporting events looking for patterns around how people consume content across devices, and how TV ads affect what people do online. What they found might make you want to think beyond the thirty-second spot during the next "big game".

Learn more about what they found at: http://adobe.ly/TlJeub

Adobe Digital Index publishes research on digital marketing based on the analysis of anonymous, aggregated data from over 5,000 companies worldwide that use the Adobe Marketing Cloud.