Customer Segmentation Strategies & Best Practices in Adobe Analytics
Join the analytics insiders for an Analytics Thursday focused on customer segmentation basics, strategies, and best practices. Carolyn Sebasky at athenahealth walks through a case study of how her organization integrated Demandbase and CRM datasets into Adobe Analytics for analysis, then Adobe Target for personalization.
For more information on segmentation, visit:
https://marketing.adobe.com/resources/help/en_US/analytics/segment/
For more information on segmentation, visit:
https://marketing.adobe.com/resources/help/en_US/analytics/segment/
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