Crafting the ideal customer journey | Mukul Bafana, Arvind Internet

The aim is to perfectly map the customer journey to deliver the ideal experiences across channels, says Mukul Bafana, CEO, Arvind Internet. For any brand, the real challenge lies in being able to provide the customers complete utility of the ecosystem built for them, where their preferences, choices, availability, etc are solved for.

****
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW