Adobe Summit SNEAKS 2019 | #JourneyGenius

Enables marketers to explore the history and future predictions of customers' journeys, and make intervention plans for achieving a better outcome.
• Marketers are enabled to predict customers' next actions to foresee who might unsubscribe. Journey Genius then recommends that marketers send a retention offer before the predicted unsubscribe. In other cases, Customer experience representatives are enabled to predict which customers might experience bottlenecks and provide support ahead of time.

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