Adobe Summit SNEAKS 2019 | #CarSmarts

Aims to increase marketing efficiencies in the automotive industry by powering OEMs with information about vehicle's health status — derived from vehicle diagnostic information. In addition, Car Smarts displays real-time car performance information to help predict breakdowns, service requirements, etc. This information becomes available to both consumers and manufacturers for analysis and optimization. There are 2 parts to the solution:
• End consumer mobile application — to provide driving feedback & car health information
• Auto-manufacturer dashboard — to help marketers get actionable insights for promotional targeting based on fleet performance

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