Adobe Primetime Launch and the Rise of TV Everywhere
Beet.TV interviews Adobe's Campbell Foster, director of product marketing for Video Solutions, at MIPTV 2013 on the Adobe Primetime Launch -- with key customers including Comcast and NBC Sports. See what Campbell says about how viewership of TV programming by cable subscribers on their digital devices is rapidly accelerating. Campbell explains how the "TV Everywhere" revolution has created a considerable demand for an integrated industry solution for getting TV programming into the hands of consumers via mobile devices.
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