Why Shoot 4K?

With countless professional cameras and equipment that can produce content in 4K, you've probably asked yourself, why shoot in 4K?

In this video, Doug explains some of the top reasons why you should shoot and produce your content in 4K. Even if you're only delivering in HD, 4K content will look sharper, be reusable into the future, and is easier than ever to get into. Better yet, if you want to learn the ins and outs of 4K production, from choosing a camera, to editing your video, stay tuned for our three-part 4K Production Series!