The Science of the Device Graph: How We Measure Multi-Screen Audience Activity

Until very recently, there weren't many cross-device solutions on the market that allowed brands to give consumers a consistent experience across mobile, desktop and the web. However, solutions like the Adobe Marketing Cloud Cross-Device Co-Op are emerging to solve this huge business problem.

Find out more about Adobe's solutions for Media & Entertainment: https://adobe.ly/2EuGlVV