Seminar: What’s the ROI of Adobe Campaign?

Learn about what are the key challenges for CMOs regarding the measure of ROI and why they should be more vocal about the marketing performance. In this session, you’ll also discover an innovative ROI model, designed to help companies to evaluate the Return On Investment of cross-channel campaign management. We’ll also share best practices and real ROI measured by some of our flagship customers.

Francois Laxalt, Senior Product Marketing Manager, Adobe Campaign, Adobe
Patrick Tripp, Senior Product Marketing Manager, Adobe