Seminar: Unveiling the opportunities in Customer Experience Management (CXM)

Martin Smith, Head of Marketing Adobe Campaign, hosts this Digital Journey breakfast seminar on Customer Experience Management.

We hear from Dr Dave Chaffey, bestselling author and digital marketing expert, with an overview of why CXM is becoming increasingly important and his tips on successful programme implementation.

We also get a look at how Accor Hotels are using Adobe Campaign in innovative ways to engage with their customer base, whilst impacting bottom line revenue.