Seminar: The mobile innovation mandate: are you keeping pace?
Within five years, 90% of the world’s population over the age of six will carry a phone. You know you need to engage them as consumers come to expect first-class mobile experiences, but how do you get there from here?
To address the needs of mobile consumers, marketers and developers must reinvent how they create, measure and personalise mobile experiences across platforms and devices. In this session, we will discuss the investments in people, processes and technology that are required for a successful mobile strategy in 2015. Furthermore, learn about emerging trends and opportunities that are driven by mobile innovation including beacons, mobile wallets and wearables.
Presenter(s):
Matt Asay, VP, Mobile, Adobe
Ray Pun, Strategic Marketing for Mobile, Adobe
To address the needs of mobile consumers, marketers and developers must reinvent how they create, measure and personalise mobile experiences across platforms and devices. In this session, we will discuss the investments in people, processes and technology that are required for a successful mobile strategy in 2015. Furthermore, learn about emerging trends and opportunities that are driven by mobile innovation including beacons, mobile wallets and wearables.
Presenter(s):
Matt Asay, VP, Mobile, Adobe
Ray Pun, Strategic Marketing for Mobile, Adobe
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