Seminar: It’s All About Me - The True Cross Channel Experience

Marketers are increasingly moving beyond traditional campaign management, recognising that the customer journey is no longer linear.

Acting on the last millisecond of customer interaction and personalising experiences based on context and history across every channel is the key to improving customer experience and marketing effectiveness.

In this Adobe Breakfast, you'll hear from leading marketers as they discuss how to optimise cross channel customer interactions, and create highly personalised experiences for individuals in mobile, social and email.

Simon Morris, Director, Demand Marketing EMEA, Adobe

Timo Kohlberg, Product Marketing Manager, Adobe

Claire Kavanagh, Head of CRM and Loyalty, giffgaff