Seminar: How to become a mobile analytics superstar

Within five years, 90% of the world’s population over the age of 6 will carry a phone. You know you need to engage them as consumers come to expect first-class mobile experiences, but how do you get there from here? In this session we’ll dive deep into the successful strategies that leading organizations have taken to transform themselves through mobile experiences. Instead of high-level marketing fluff you’ll going to walk away with tangible tactics Argos has used to iterate toward mobile success. Learn how to organize your team and company to best position yourself for success Discover best practices for app marketing, content and app optimization, engagement, and user experience. Go home empowered to significantly improve how your company thinks about and builds mobile experiences

Arun Bhattacharya, Product Marketing Director, Adobe
Anthony Magee, Senior Digital Intelligence Manager, Argos Ltd
Ben Murr, Senior Digital Product Manager, Argos