Seminar: Diamonds in the rough: Powering up the machine to find your marketing gems

Geology is the science of studying solid Earth, the rocks of which it is composed, and the processes by which they change. Geologists are often called upon to use their expertise to determine the likely presence of natural resources, such as oil, coal, or diamonds - one of the most valuable and sought-after gems since the beginning of recorded history. Geologists need the best tools to locate a rich seam, as do savvy marketers. With the right data, analysis and predictive algorithms at your side, you can uncover rich customer insights and algorithms to find the diamonds and predict the best content or experience.

Kevin Lindsay, Director of Product Marketing, Optimisation & Targeting, Adobe
James McCormick, Senior Analyst, Forrester Research
Giles Richardson, Head of Analytics - The Direct Bank, Royal Bank of Scotland