Seminar: Content-centric apps driving digital transformation

BNP Paribas Wealth Management has, under the guidance of its chief digital officer Thierry Derungs, successfully implemented a digital transformation strategy throughout their organisation, which not only engages clients but also its internal organisation. With a global production of 150,000 pages of information each year, BNP Paribas Wealth Management moves efficiently from print to digital delivery using content-centric apps for mobile devices and tablets.

In this session, Thierry Derungs will share with you how they made this move starting with smaller focus groups around the world to ensure quality and efficient content production.

Thierry Derungs, Chief Digital Officer & Head of Digital Solutions, BNP Paribas Wealth Management
Roger Risdal, Senior Business Development Manager, Digital Publishing Team, Adobe