KBTG, Kasikorn Bank – Digital Intelligence Means Proactive Experiences

Fred Roteseree, Deputy Managing Director of Thai financial institute KBTG, wanted his business to see their customers differently. Instead of a home loan customer or credit card user, he wanted them to be a KBTG customer first.

This simple switch in mindset allowed the business to start sharing information across departments and develop a holistic view that could identify more opportunities to engage, delight and surprise customers.

Roteseree says a key word to their transformation is intelligence – the ability to be proactive in your customer engagement. Learn how KBTG is today bringing computing power to data for more intelligent, personalised and proactive experiences for their customers.

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