Inside Coca-Cola's Design-Led Strategy Of "Mass Intimacy" |

The history of Coca-Cola is a history of iconic design. From the logo to the contour bottle to the “Share a Coke” campaign, design has always been integral to the company’s success. The person charged with taking this history and mentality into the age of interactivity and social media is James Sommerville, current vice-president of global design at The Coca-Cola Company. He spoke to about Coca-Cola’s concept of “Mass Intimacy.”