Disrupt Or Be Disrupted, Says Accor Hotels SVP | CMO.com

How can the Accor Hotel Group face up to the challenges of disruptive travel sector trends? The answer lies in turning itself into an accommodation curator. In conversation with CMO.com at the Adobe Summit EMEA 2016, SVP E-Commerce & Digital Services Romain Roulleau outlines its response to two of the travel industries major trends – online booking sites and private rental accommodation – through the launch of accorhotels.com.