Becoming an Experience Business | Keynote Highlights Day 1 | Adobe Summit 2016

Adobe Summit day two started with John Mellor, VP of Strategy continuing the conversation around experience-led business. On stage we heard from Donny Osmond, entertainer and entrepreneur, Richard Dickson, President and COO of Mattel, and Alma Derricks, VP of Sales and Marketing for Cirque Du Soleil.They discussed how to deliver powerful experiences to your customers, and how the Adobe Marketing Cloud is enabling those experiences.