Automotive Industry Focuses on Digital Transformation

During Adobe Summit EMEA, Adobe and DeloitteDigital invited representatives from the European automotive industry to an industry mixer at the Sunborn Yacht Hotel. More than 80 executives from 12 automotive brands – including BMW, Volkswagen, Renault, Porsche, PSA, and Mercedes – joined the event to network, connect with Adobe, and share their thoughts on connectivity, mobility, and evolving customer relationships in today’s digital age.