Attribution IQ in Freeform Tables

Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Additionally, each attribution model fully supports segmentation, breakdowns, and allows you to make unlimited comparisons on any dimension (even props!).
For more information, visit: https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/attribution.html