Adobe Digital Trends for 2016

Explore the key trends, challenges and opportunities that will affect marketers over the coming year in The 2016 Digital Trends Briefing, produced in association with Econsultancy. The report covers topics such as customer experience, content optimisation, data-driven marketing, mobile and the ability to measure ROI.

Download the full report here, with findings based on a global survey of 7,000 marketing professionals: