04. Meaningless Media Metrics and the Changing Agency Model | Advertising | Adobe Symposium 2018
Murray Howe, Adobe Asia Pacific
Michaela Aguilar, Havas Helia
Simon Van Wyk, Author and former agency owner
Karen Chapple, Ticketek at TEG Pty Ltd
Mark Dawson, Allianz Australia
Laura Snyder, LS Digital Marketing Consulting Services
Learn how agencies we need to adapt their measuring model for what your end goal really is.
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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here:
https://adobe.ly/2MLHzvv
Michaela Aguilar, Havas Helia
Simon Van Wyk, Author and former agency owner
Karen Chapple, Ticketek at TEG Pty Ltd
Mark Dawson, Allianz Australia
Laura Snyder, LS Digital Marketing Consulting Services
Learn how agencies we need to adapt their measuring model for what your end goal really is.
****
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here:
https://adobe.ly/2MLHzvv
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